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Produktberatungssysteme im Internet by Claudius Paul
  

Synopsis

Produktberatungssysteme im Internet by Claudius Paul

Claudius Paul zeigt, dass Verstandnisbarrieren der Internet-Nutzer und ihre begrenzte Auskunftsbereitschaft einen engen Rahmen fur Dialogtechniken in Produktberatungssystemen stecken und Methoden mittlerer Komplexitat fur die Marktforschung am geeignetsten sind.

About the Author

Dr. Claudius Paul promovierte bei Prof. Dr. Sonke Albers am Lehrstuhl fur Innovation, Neue Medien und Marketing der Universitat Kiel. Er ist derzeit tatig als Produktmanager fur breitbandige Inhalte beim Portal t-vision der T-online-International AG.

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Book Info

Publication date

30th July 2003

Author

Claudius Paul

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Publisher

Deutscher Universitats-Verlag

Format

Paperback
331 pages

Categories

Sales & marketing

ISBN

9783824406852

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