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Produktberatungssysteme im Internet by Claudius Paul


Produktberatungssysteme im Internet by Claudius Paul

Claudius Paul zeigt, dass Verstandnisbarrieren der Internet-Nutzer und ihre begrenzte Auskunftsbereitschaft einen engen Rahmen fur Dialogtechniken in Produktberatungssystemen stecken und Methoden mittlerer Komplexitat fur die Marktforschung am geeignetsten sind.

About the Author

Dr. Claudius Paul promovierte bei Prof. Dr. Sonke Albers am Lehrstuhl fur Innovation, Neue Medien und Marketing der Universitat Kiel. Er ist derzeit tatig als Produktmanager fur breitbandige Inhalte beim Portal t-vision der T-online-International AG.

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Book Info

Publication date

30th July 2003


Claudius Paul

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Deutscher Universitats-Verlag


331 pages


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