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Maren Hagemeister examines how institutions influence foreign firms market entry decisions and subsidiary performance in Russian regions. In an empirical study the author analyses the market entries of a sample of European Union firms in the Russian federal districts between 2005 and 2013. The thesis advances prior research with its sub-national perspective on institutions and the use of the thus far underutilized Business Environment and Enterprise Performance Survey (BEEPS) to derive regional data. The findings indicate that within-country differences can significantly affect foreign companies entry mode and success on a local market.
|Publication date:||19th September 2019|
|Publisher:||Springer Gabler an imprint of Springer-Verlag Berlin and Heidelberg GmbH & Co. KG|
|Format:||Paperback / softback|
|Categories:||Market research, Business strategy,|
Maren Hagemeister earned her bachelors degree in International Cultural and Business Studies at the University of Passau and afterwards graduated from Friedrich-Alexander University Erlangen-Nurnberg with a Master of Science in International Business Studies in 2018.More About Maren Hagemeister