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The FORA Framework A Fuzzy Grassroots Ontology for Online Reputation Management by Edy Portmann
  

The FORA Framework A Fuzzy Grassroots Ontology for Online Reputation Management

Part of the Fuzzy Management Methods Series

Synopsis

The FORA Framework A Fuzzy Grassroots Ontology for Online Reputation Management by Edy Portmann

Online reputation management deals with monitoring and influencing the online record of a person, an organization or a product. The Social Web offers increasingly simple ways to publish and disseminate personal or opinionated information, which can rapidly have a disastrous influence on the online reputation of some of the entities. The author focuses on the Social Web and possibilities of its integration with the Semantic Web as resource for a semi-automated tracking of online reputations using imprecise natural language terms. The inherent structure of natural language supports humans not only in communication but also in the perception of the world. Thereby fuzziness is a promising tool for transforming those human perceptions into computer artifacts. Through fuzzy grassroots ontologies, the Social Semantic Web becomes more naturally and thus can streamline online reputation management. For readers interested in the cross-over field of computer science, information systems, and social sciences, this book is an ideal source for becoming acquainted with the evolving field of fuzzy online reputation management in the Social Semantic Web area.

About the Author

Edy Portman is a Postdoctoral Researcher at UC Berkeley, where he is working on the intersection of Human-Computer Information Retrieval, Mediamatics, and Soft Computing. Previously he studied economics, business, information systems, and computer science at various Swiss universities. During his studies Dr. Portman worked for several organizations related to these disciplines, Link Market Research Institute, Swisscom Mobile, PricewaterhouseCoopers, Ernst & Young, and the Lucerne University of Applied Sciences and Arts. He has been a Visiting Researcher at the Keio-NUS CUTE Center at the National University of Singapore.

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Book Info

Publication date

28th January 2015

Author

Edy Portmann

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Publisher

Springer-Verlag Berlin and Heidelberg GmbH & Co. K an imprint of Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Format

Paperback
202 pages

Categories

Media, information & communication industries
Sales & marketing
Information retrieval
User interface design & usability
Artificial intelligence
Artificial intelligence

ISBN

9783642429484

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