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Understanding Channel Purchase Intentions Measuring Online and Offline Shopping Value Perceptions

by Thijs Broekhuizen

Understanding Channel Purchase Intentions Measuring Online and Offline Shopping Value Perceptions Synopsis

Understanding Channel Purchase Intentions Measuring Online and Offline Shopping Value Perceptions by Thijs Broekhuizen

Book Information

ISBN: 9783639097924
Publication date: 1st November 2008
Author: Thijs Broekhuizen
Publisher: VDM Verlag
Format: Paperback / softback
Pagination: 260 pages
Categories: Business & management, Economics,

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