The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.
| ISBN: | 9783631718766 |
| Publication date: | 24th May 2017 |
| Author: | Bayram Aydin |
| Publisher: | Peter Lang AG |
| Format: | Paperback |
| Pagination: | 224 pages |
| Genres: |
Cultural and media studies Communication studies |