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Data-Driven Problem-Solving in International Business Communication

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Data-Driven Problem-Solving in International Business Communication Synopsis

This study challenges the traditional approach of focusing on English as a foreign language learning in international business settings. The primary objective in such settings is to successfully create a linguistically correct document. Rather than relying on accumulated incomplete individual language knowledge, an alternative approach is to «solve a written language problem» by employing online tools to search for certain unknown technical terms. The author of this study advocates that the use of bilingual text search engines as a more viable problem-solving tool than traditional online dictionaries. Therefore, he examines how well participants are able to select correct verb-object expression using either an online dictionary or a bilingual text search engine.

About This Edition

ISBN: 9783631674451
Publication date: 17th July 2017
Author: Alexander M. Zielonka
Publisher: Peter Lang AG
Format: Hardback
Pagination: 254 pages
Series: Konzepte des Lehrens und Lernens
Genres: Business and Management
Bilingualism and multilingualism
Language teaching and learning
Education
Organizational theory and behaviour