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Marketing Eine Einfuhrung in Die Marktorientierte Unternehmensfuhrung by Rainer Olbrich

Marketing Eine Einfuhrung in Die Marktorientierte Unternehmensfuhrung


Marketing Eine Einfuhrung in Die Marktorientierte Unternehmensfuhrung by Rainer Olbrich

Das Buch fuhrt in komprimierter, verstandlicher Form in die wichtigsten Planungsprozesse des Marketings ein und vermittelt ein klares Grundverstandnis der Marketing-Lehre. Zu diesem Zweck orientieren sich die Inhalte an ubersichtlichen und klaren Planungsschrittfolgen. Das Buch eignet sich daher hervorragend als grundlegender Lehrtext fur betriebswirtschaftliche Studiengange an Hochschulen.

About the Author

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Book Info

Publication date

14th June 2006


Rainer Olbrich

More books by Rainer Olbrich
Author 'Like for Like'


Springer-Verlag Berlin and Heidelberg GmbH & Co. K an imprint of Springer-Verlag Berlin and Heidelberg GmbH & Co. KG


458 pages


Sales & marketing
Management & management techniques



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