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Marketing Eine Einfuhrung in Die Marktorientierte Unternehmensfuhrung by Rainer Olbrich
  

Marketing Eine Einfuhrung in Die Marktorientierte Unternehmensfuhrung

Synopsis

Marketing Eine Einfuhrung in Die Marktorientierte Unternehmensfuhrung by Rainer Olbrich

Das Buch fuhrt in komprimierter, verstandlicher Form in die wichtigsten Planungsprozesse des Marketings ein und vermittelt ein klares Grundverstandnis der Marketing-Lehre. Zu diesem Zweck orientieren sich die Inhalte an ubersichtlichen und klaren Planungsschrittfolgen. Das Buch eignet sich daher hervorragend als grundlegender Lehrtext fur betriebswirtschaftliche Studiengange an Hochschulen.

About the Author

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Book Info

Publication date

14th June 2006

Author

Rainer Olbrich

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Publisher

Springer-Verlag Berlin and Heidelberg GmbH & Co. K an imprint of Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Format

Hardback
458 pages

Categories

Sales & marketing
Management & management techniques

ISBN

9783540235774

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