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The World as Design by Otl R. Aicher
  

Synopsis

The World as Design by Otl R. Aicher

Otl Aicher's writings are explorations of the world, a substantive part of his work. In moving through the history of thought and design, building and construction, he assures us of the possibilities of arranging existence in a humane fashion. As ever he is concerned with the question of the conditions needed to produce a civilised culture. These conditions have to be fought for against apparent factual or material constraints and spiritual and intellectual substitutes on offer. Otl Aicher likes a dispute. For this reason, the volume contains polemical statements on cultural and political subjects as well as practical reports and historical exposition. He fights with productive obstinacy, above all for the renewal of Modernism, which he claims has largely exhausted itself in aesthetic visions; he insists the ordinary working day is still more important than the cultural Sunday . Wolfgang Jean Stock

About the Author

Otl Aicher (1922-1991) was an outstanding personality in modern design, he was a co-founder of the legendary Hochschule fur Gestaltung (HfG), the Ulm School of Design, Germany. His works since the fifties of the last century in the field of corporate design, e.g. Lufthansa, and his pictograms for the 1972 Summer Olympics in Munich are major achievements in the visual communication of our times. Wolfgang Jean Stock is an architectural historian and author. As a critic he writes articles i.a. for Frankfurter Allgemeine Zeitung, Suddeutsche Zeitung, and international journals of architecture.

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Book Info

Publication date

11th March 2015

Author

Otl R. Aicher

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Publisher

Wilhelm Ernst & Sohn Verlag fur Architektur und technische Wissenschaften an imprint of Wiley-VCH Verlag GmbH

Format

Paperback
190 pages

Categories

Industrial / commercial art & design
Architecture
The arts: general issues

ISBN

9783433031179

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