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Kommunikationsqualitat in Personlichen Kundenbeziehungen by Astrid Frommeyer

Kommunikationsqualitat in Personlichen Kundenbeziehungen

Part of the Basler Schriften zum Marketing Series


Kommunikationsqualitat in Personlichen Kundenbeziehungen by Astrid Frommeyer

Die Autorin entwickelt ein Modell zur Messung der Kommunikationsqualitat in personlichen Mitarbeiter-Kunde-Interaktionen. Daruber hinaus werden die Wirkungen der Kommunikationsqualitat im Hinblick auf kommunikations-, leistungs- sowie beziehungsrelevante Grossen in Mitarbeiter-Kunde-Interaktionen im Bereich Private Banking untersucht.

About the Author

Astrid Frommeyer ist wissenschaftliche Mitarbeiterin am WWZ der Universitat Basel, Lehrstuhl fur Marketing und Unternehmensfuhrung (Prof. Dr. Manfred Bruhn).

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Book Info

Publication date

26th August 2005


Astrid Frommeyer

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293 pages


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