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Kommunikationsqualitat in Personlichen Kundenbeziehungen by Astrid Frommeyer
  

Kommunikationsqualitat in Personlichen Kundenbeziehungen

Part of the Basler Schriften zum Marketing Series

Synopsis

Kommunikationsqualitat in Personlichen Kundenbeziehungen by Astrid Frommeyer

Die Autorin entwickelt ein Modell zur Messung der Kommunikationsqualitat in personlichen Mitarbeiter-Kunde-Interaktionen. Daruber hinaus werden die Wirkungen der Kommunikationsqualitat im Hinblick auf kommunikations-, leistungs- sowie beziehungsrelevante Grossen in Mitarbeiter-Kunde-Interaktionen im Bereich Private Banking untersucht.

About the Author

Astrid Frommeyer ist wissenschaftliche Mitarbeiterin am WWZ der Universitat Basel, Lehrstuhl fur Marketing und Unternehmensfuhrung (Prof. Dr. Manfred Bruhn).

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Book Info

Publication date

26th August 2005

Author

Astrid Frommeyer

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Publisher

Gabler

Format

Paperback
293 pages

Categories

Sales & marketing

ISBN

9783409142885

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