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Business-to-Business-Marketing im Profifussball by Marc Bieling

Business-to-Business-Marketing im Profifussball


Business-to-Business-Marketing im Profifussball by Marc Bieling

Autoren aus Wissenschaft und Praxis stellen in diesem Buch die Grundlagen und Besonderheiten des Business-to-Business-Marketing fur Profifussballvereine umfassend und verstandlich dar.

About the Author

Dipl.-Kfm. Marc Bieling, Dipl.-Kfm. Maurice Eschweiler und Dipl.-Vw. Jens Hardenacke sind wissenschaftliche Mitarbeiter am Institut fur Anlagen und Systemtechnologien (Prof. Dr. Klaus Backhaus) im Marketing Centrum Munster der dortigen Westfalischen Wilhelms-Universitat.

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Book Info

Publication date

31st July 2012


Marc Bieling

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Vieweg+Teubner Verlag an imprint of Springer Fachmedien Wiesbaden


412 pages


Management & management techniques
Sales & marketing



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