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Business-to-Business-Marketing im Profifussball

by Marc Bieling

Business-to-Business-Marketing im Profifussball Synopsis

Autoren aus Wissenschaft und Praxis stellen in diesem Buch die Grundlagen und Besonderheiten des Business-to-Business-Marketing fur Profifussballvereine umfassend und verstandlich dar.

Book Information

ISBN: 9783322816504
Publication date: 31st July 2012
Author: Marc Bieling
Publisher: Vieweg+Teubner Verlag an imprint of Springer Fachmedien Wiesbaden
Format: Paperback / softback
Pagination: 412 pages
Categories: Management & management techniques, Sales & marketing,

About Marc Bieling

Dipl.-Kfm. Marc Bieling, Dipl.-Kfm. Maurice Eschweiler und Dipl.-Vw. Jens Hardenacke sind wissenschaftliche Mitarbeiter am Institut fur Anlagen und Systemtechnologien (Prof. Dr. Klaus Backhaus) im Marketing Centrum Munster der dortigen Westfalischen Wilhelms-Universitat.

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