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Business-to-Business-Marketing im Profifussball by Marc Bieling
  

Business-to-Business-Marketing im Profifussball

Synopsis

Business-to-Business-Marketing im Profifussball by Marc Bieling

Autoren aus Wissenschaft und Praxis stellen in diesem Buch die Grundlagen und Besonderheiten des Business-to-Business-Marketing fur Profifussballvereine umfassend und verstandlich dar.

About the Author

Dipl.-Kfm. Marc Bieling, Dipl.-Kfm. Maurice Eschweiler und Dipl.-Vw. Jens Hardenacke sind wissenschaftliche Mitarbeiter am Institut fur Anlagen und Systemtechnologien (Prof. Dr. Klaus Backhaus) im Marketing Centrum Munster der dortigen Westfalischen Wilhelms-Universitat.

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Book Info

Publication date

19th March 2012

Author

Marc Bieling

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Publisher

Vieweg+Teubner Verlag an imprint of Springer Fachmedien Wiesbaden

Format

Paperback
412 pages

Categories

Management & management techniques
Sales & marketing

ISBN

9783322816504

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