by Carol Kline
This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs.
|Publication date:||10th August 2017|
|Publisher:||Springer International Publishing AG|
|Categories:||Food manufacturing & related industries, Tourism industry, Sales & marketing, Sustainability, Cultural studies,|
Susan L. Slocum is Assistant Professor in the Department of Tourism and Event Management at George Mason University, VA, USA. She studies sustainable tourism development and has worked with farmers and rural communities in the UK, Tanzania, and the Intermountain Western United States. She is the co-author of Scientific Tourism: Researchers as Travellers (with Carol Kline) and has authored foundational articles on craft beer tourism. Carol Kline is Associate Professor in the Department of Management at Appalachian State University, NC, USA. Her research interests include rural and sustainable tourism development related to food, farms, entrepreneurship, and tourism's connection with community. ...More About Carol Kline