Our greatest challenge is upon us. Climate change realities call for adaptation and new ways of understanding the world. For brands and their agency advocates, this demands a courageous approach to crafting work that engages a range of audiences, people often polarized and politically divided. How can the vibrant creative industry play a leading role in helping humanity adapt to climate change? What climate science resources exist that aid in developing smart communication platforms? How does a creative strategist grow skills necessary for this most important assignment? Brave Work, a guide for creatives in all career stages, develops a mission statement for creative leadership in these complicated times.
| ISBN: | 9783030002923 |
| Publication date: | 25th August 2024 |
| Author: | Deborah Morrison |
| Publisher: | Springer Nature Switzerland AG |
| Format: | Paperback |
| Pagination: | 200 pages |
| Genres: |
Sales and marketing Business ethics and social responsibility Media studies Social impact of environmental issues Earth sciences |