win prizes debuts of the month
Search our site
Persons Unknown by Susie Steiner Read the opening extract of the brand new Susie Steiner book before its publication on 05/04/2018

Signs of Life Why Brands Matter by Stephen Bayley

Signs of Life Why Brands Matter


Signs of Life Why Brands Matter by Stephen Bayley

Nietzsche said all of life is a question of taste. And he was right. But nowadays all of life is also a question of branding. A brand is not something concocted by graphic designers and marketing consultants: it is the intangible aspects of an intangible thing , as Massimo Vignelli (who re-branded the New York subway) explained. Brand values are the expectations and associations that all successful (and, indeed, unsuccessful) products and services possess. And now they are under threat from Health & Safety. Ugly, generic packaging for cigarettes will soon be mandatory. Bans on attractive presentation for sugar, alcohol and cars will logically follow. Simultaneously, brands are vulnerable as conventional advertising becomes redundant and younger affluent consumers suffer from consumer fatigue. With Signs of Life Stephen Bayley makes the case that far from being pernicious, manipulative voodoo, brands and branding should be regarded as the contemporary equivalent of folk-art.

About the Author

Stephen Bayley is an author, critic, columnist, consultant, broadcaster, curator and founding director of the influential Design Museum in London. Over the past thirty years his writing has changed the way the world thinks about design. He is the author of Death Drive, one the most talked about books of 2016.

More books by this author
Author 'Like for Like' recommendations

Loading other formats...

Book Info

Publication date

25th October 2017


Stephen Bayley

More books by Stephen Bayley
Author 'Like for Like'


Circa Press


192 pages


Graphic design
Illustration & commercial art
Sales & marketing



I love the newsletter with reviews of all the new books coming out. Can't wait to open it when it arrives in my inbox.

Rachel Aygin

You can trust Lovereading to show unbiased reviews by actual, ordinary readers that help likeminded booklovers choose their next great read.

Linda Hill

Lovereading is a world of books. It has everything you need from new to old and much loved classic books. It even give you recommendations!

Kate Thurston

Lovereading is like booking a holiday, you don't know what it will be like and it is a whole new experience.

Sue Burton

Hooked on books? Give Lovereading a go - for the chance to discover brilliant books, and to see why our members love it so.

Claire Hill

I love the honest opinions, recommendations for every genre and every reader, wish lists and Like for Like.

Amrita Dasgupta

They are bright, breezy and eager to offer a great book, then genuinely listen/respect the review one writes.

Maggie Crane

Because of Lovereading I have broadened my reading horizons with some really great books that I probably would never have chosen myself.

Susan Walsh