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The Marketing Launchpad crystalises theory, best practice and experience into one practical volume that provides exactly what its title says: a launchpad to help your business lift off with successful marketing. In six concise chapters, marketing mentor Alastair Campbell offers advice and ideas that work to get your business off the ground through effective marketing. Learn how to build a brand that gives you visibility in the marketplace; the most appropriate ways of advertising your goods or services; the secrets behind brochures and leaflets that get noticed; how to get better results with direct mail and e-mail; how to tap into the hidden riches of niche marketing; how to harness the power of the Internet. Alastair Campbell has had years of success using the ideas contained in this book. Now you too can see the benefits at work as your business lifts off the 'marketing launchpad'.
|Publication date:||30th June 2010|
|Categories:||Sales & marketing,|
Alastair Campbell has established a reputation for clear, insightful business advice through his speaking, writing and mentoring. He has built on the experience of working at the cutting edge in London with his own successful consultancy, The Ideal Marketing Company, helping enterprises of all sizes achieve their potential.More About Alastair Campbell