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The Marketing Launchpad The Six Key Areas of Marketing to Lift Your Business to New Heights by Alastair Campbell

The Marketing Launchpad The Six Key Areas of Marketing to Lift Your Business to New Heights


The Marketing Launchpad The Six Key Areas of Marketing to Lift Your Business to New Heights by Alastair Campbell

The Marketing Launchpad crystalises theory, best practice and experience into one practical volume that provides exactly what its title says: a launchpad to help your business lift off with successful marketing. In six concise chapters, marketing mentor Alastair Campbell offers advice and ideas that work to get your business off the ground through effective marketing. Learn how to build a brand that gives you visibility in the marketplace; the most appropriate ways of advertising your goods or services; the secrets behind brochures and leaflets that get noticed; how to get better results with direct mail and e-mail; how to tap into the hidden riches of niche marketing; how to harness the power of the Internet. Alastair Campbell has had years of success using the ideas contained in this book. Now you too can see the benefits at work as your business lifts off the 'marketing launchpad'.


I'd challenge anybody to read [The Marketing Launchpad] and not look at their marketing with a renewed sense of 'I can do this better'. The enthusiasm of the author spills out of every page. I found myself jotting down notes in the margins. It's for those who 'do'. -- B2B Marketing

About the Author

Alastair Campbell was born in Keighley, Yorkshire in 1957, the son of a vet. After graduating from Cambridge University in modern languages, his first chosen career was journalism, principally with the Mirror Group. When Tony Blair became leader of the Labour Party, he asked Campbell to be his press secretary. He worked for Blair - first in that capacity, then as official spokesman and director of communications and strategy - from 1994 to 2003, since when he has been engaged mainly in writing, public speaking and working for Leukaemia Research, where he is chairman of fundraising. He has continued to act as an advisor to Mr Blair and the Labour Party, including during the 2005 election campaign. He lives in North London with his partner of 25 years, Fiona Millar. They have three children Rory, 19, Calum, 17, and Grace, 13. His interests include running, triathlon, bagpipes and Burnley Football Club.

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Book Info

Publication date

30th June 2010


Alastair Campbell

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Mosaique Press


152 pages


Sales & marketing



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