LoveReading

Becoming a member of the LoveReading community is free.

No catches, no fine print just unadulterated book loving, with your favourite books saved to your own digital bookshelf.

New members get entered into our monthly draw to win £100 to spend in your local bookshop Plus lots lots more…

Find out more

I is for Influence

by Rob Yeung

I is for Influence Synopsis

`How to influence people without getting them drunk or flirting: brilliant' Venetia Thompson, bestselling author of Gross Misconduct * How exactly can we use our body language to win friends and influence people? * When can GBP1 be more persuasive than GBP50? * Why does giving customers more choice make them less likely to make a purchase? Some people seem naturally more influential and persuasive. In fact they are simply using rules and techniques that anyone can harness. Psychologist Rob Yeung explores the latest research to expose myths and uncover the real truths about the art of influence and persuasion. I is for Influence not only reveals the secrets behind effortlessly winning trust and support; it will allow you to learn proven techniques for getting that promotion, winning that business contract or even finding your perfect match. By the bestselling author of Confidence and The Extra One Per Cent (Macmillan, 2010). `This book provides readers with the latest science on persuasion. A must read' Professor Cary L. Cooper, CBE, Professor of Psychology

Book Information

ISBN: 9781905744657
Publication date: 2nd September 2011
Author: Rob Yeung
Publisher: Rodale an imprint of Pan Macmillan
Format: Paperback / softback
Pagination: 320 pages
Categories: Popular psychology,

About Rob Yeung

Dr Rob Yeung is a chartered psychologist of the British Psychological Society. He has written more than 20 books including the 2008 bestseller Confidence: The art of getting whatever you want and The Extra One Per Cent: How small changes make exceptional people (Macmillan, 2010). He is regularly asked to comment in the media and has appeared on numerous TV shows as the psychologist 'talking head'.

More About Rob Yeung

More Books By Rob Yeung

Cover for You Can Change Your Life Easy Steps to Getting What You Want by Rob Yeung
Cover for 10% Better  by Rob Yeung
Cover for The Confidence Project  by Rob Yeung
View All Books By Rob Yeung

Share this book