Understanding Business Marketing and Purchasing

by David I. Ford

Understanding Business Marketing and Purchasing Synopsis

This book is aimed at students, instructors, researchers and practitioners who need to understand the complexities of business markets and the management challenges they provide. It brings together the most significant and up to the minute work of the IMP group and their research colleagues. The third edition has been extensively revised and includes many new readings. All have been chosen for their clarity and insight into the complex world of the business marketer and the purchaser. Understanding Business Marketing and Purchasing provides insights into the interactions between the business buyers and sellers and the relationships in which they take place. The book also sheds light on how business relationships form part of wider networks and provides understanding of the issues facing managers in these complex networks. The collection takes an international approach to understanding business markets and draws on the work of leading authorities from a number of countries. Unrivalled for clarity and comprehensive coverage, Understanding Business Marketing and Purchasing is essential reading for academics, students and practitioners.

Book Information

ISBN: 9781861527691
Publication date: 15th December 2001
Author: David I. Ford
Publisher: Thomson Learning an imprint of Bloomsbury Publishing PLC
Format: Paperback
Pagination: 504 pages
Categories: Sales & marketing,

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