likeyoulove win prizes eleanor oliphant
Search our site
The Stolen Bicycle by Ming-Yi Wu Read the opening extract of the brand new Ming-Yi Wu book before its publication on 26/10/2017

Understanding Business Marketing and Purchasing by David I. Ford
  

Understanding Business Marketing and Purchasing

RRP £51.99

Synopsis

Understanding Business Marketing and Purchasing by David I. Ford

This book is aimed at students, instructors, researchers and practitioners who need to understand the complexities of business markets and the management challenges they provide. It brings together the most significant and up to the minute work of the IMP group and their research colleagues. The third edition has been extensively revised and includes many new readings. All have been chosen for their clarity and insight into the complex world of the business marketer and the purchaser. Understanding Business Marketing and Purchasing provides insights into the interactions between the business buyers and sellers and the relationships in which they take place. The book also sheds light on how business relationships form part of wider networks and provides understanding of the issues facing managers in these complex networks. The collection takes an international approach to understanding business markets and draws on the work of leading authorities from a number of countries. Unrivalled for clarity and comprehensive coverage, Understanding Business Marketing and Purchasing is essential reading for academics, students and practitioners.

About the Author

Loading other formats...

Book Info

Publication date

15th December 2001

Author

David I. Ford

More books by David I. Ford
Author 'Like for Like'
    recommendations

Publisher

Thomson Learning an imprint of Bloomsbury Publishing PLC

Format

Paperback
504 pages

Categories

Sales & marketing

ISBN

9781861527691

As for why I'd recommend Lovereading, it's simple - it's a great place to get information and reviews about new books!

Margaret Freeman

My horizons have been broadened by some of the books I have been lucky to review and I expect it to be no different in the future.

Daran Bellingham

The best new books on the market, reviewed honestly, to give your readers the best choices.

Julie Cook

It's a lively, independent website with reviews, recommendations and more - with a huge range of books available to buy in all formats.

Alison Layland

I love reading because my cares & woes vanish for an hour or two whilst I read of the joys, adventures, lives of the characters in the book.

Jennifer Moville

The books for review are always great reads, brilliantly written, and introduces me to a huge variety of, established and new, authors.

Lesley Hart

Lovereading has all the new books and also suggestions for 'similar' authors whilst waiting for your favourites new books.

Carol Peace

It is a website dedicated to those who adore reading It really is a one stop shop for book lovers. Love it!

Edel Waugh

Lovereading4kids

Lovereading4schools