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The Functional Foods Revolution Healthy People, Healthy Profits by Michael Heasman, Julian Mellentin
  

The Functional Foods Revolution Healthy People, Healthy Profits

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Synopsis

The Functional Foods Revolution Healthy People, Healthy Profits by Michael Heasman, Julian Mellentin

Foods that promote human health - 'functional foods' or nutraceuticals - have caught the imagination of the global food industry. All the household-name companies are developing them as a key driver in their global strategies. They see the prospect of new markets and bigger margins, but the issues presented are fraught with complexity and difficulties. Distinguishing hype from real hope, the authors of this handbook explain the dilemmas and contradictions the industry faces. They present a wealth of detailed marketing, food policy and regulatory material from the leading markets world-wide and show how the hopes of the industry, and the consumer, may be dashed. The solution they offer is radical - nothing less than a new business model of what they term a healthful company.

Reviews

Heasman and Mellentin's The Functional Foods Revolution is truly a revolutionary look at the hottest topic in the food industry


About the Author

Michael Heasman and Julian Mellentin are directors of the Centre for Food & Health Studies, a London-based think-tank that researches, analyses and forecasts developments in food and health around the world, and co-editors of the international business journal New Nutrition Business.

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Book Info

Publication date

1st January 2001

Author

Michael Heasman, Julian Mellentin

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Publisher

Earthscan Ltd an imprint of Taylor & Francis Ltd

Format

Paperback
334 pages

Categories

Geography

ISBN

9781853836879

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