This book focuses on the challenges of competition in television broadcasting markets. How is the evolution from a two-sided market to platform economics reshaping competition in television broadcasting? How are new market dynamics changing competition for content creation and acquisition and the revenue streams? Will content remain king? Or will new competitive dynamics undermine the sustainable creation of high quality content, especially in small media markets?
| ISBN: | 9781848219779 |
| Publication date: | 3rd March 2017 |
| Author: | Mercedes Medina, Mónica Herrero, Alicia Urgellés |
| Publisher: | ISTE Ltd and John Wiley & Sons Inc |
| Format: | Hardback |
| Pagination: | 176 pages |
| Genres: |
Manufacturing industries Media, entertainment, information and communication industries |