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Fashioning Models Image, Text and Industry by Joanne Entwistle

Fashioning Models Image, Text and Industry


Fashioning Models Image, Text and Industry by Joanne Entwistle

The fashion model's hold on popular consciousness is undeniable. How did models emerge as such powerful icons in modern consumer culture? This volume brings together cutting-edge articles on fashion models, examining modelling through race, class and gender, as well as its structure as an aesthetic marketplace within the global fashion economy. Essays include treatments of the history of fashion modelling, exploring how concerns about racial purity and the idealization of light skinned black women shaped the practice of modelling in its early years. Other essays examine how models have come to define femininity through consumer culture. While modelling's global nature is addressed throughout, chapters deal specifically with model markets in Australia and Tokyo, where nationalist concerns colour what is considered a pretty face. It also considers how models glamorize consumption through everyday activities, and neoliberal labour forms via reality TV. With commentaries from industry professionals who experienced the cultural juggernaut of the supermodels, the final essay situates their impact within the rise of brand culture and the globalization of fashion markets since 1990. Accessible and highly engaging, Fashioning Models is essential reading for students and scholars of fashion and related disciplines.

About the Author

Joanne Entwistle is Senior Lecturer at King's College London, UK. Elizabeth Wissinger is Associate Professor at the BMCC campus of the City University of New York, USA.

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Book Info

Publication date

11th October 2012


Joanne Entwistle

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Berg Publishers an imprint of Bloomsbury Publishing PLC


240 pages


History of fashion
Fashion design & theory
Gender studies, gender groups
Fashion & society
Fashion & beauty industries



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