Lord Sugar The Man Who Revolutionised British Business

by Charlie Burden

Lord Sugar The Man Who Revolutionised British Business Synopsis

Lord Alan Sugar's very British success story is one that any aspiring business professional can learn from. He grew up in an East End council flat and boiled beetroots for the local greengrocer and built his own business empire. In the process he became an entrepreneurial icon, fixture on the Sunday Times Rich List and television star on the much-loved BBC show The Apprentice. How did this remarkable man go from selling car aerials out of the back of a second-hand van to cruising into Downing Street in his chauffeur-driven Bentley? Brimming with piercing insight and entertaining anecdotes, this biography reveals the secrets that took him to the top and shows how you can learn from his soaring career. It identifies and analyses the Great British values that made Lord Sugar one of the country's wealthiest men including courage, honesty, hard work and fair play. Never afraid to tear up the rule book, he has an unconventional and eccentric streak. In his personal life too, Lord Sugar displays the best of British characteristics, always remaining a loyal family man. He is also enormously generous, supporting numerous charitable and cultural ventures.

Book Information

ISBN: 9781843589501
Publication date: 1st May 2012
Author: Charlie Burden
Publisher: John Blake Publishing Ltd
Format: Paperback
Pagination: 288 pages
Categories: Biography: business & industry, Entrepreneurship,

About Charlie Burden

Charlie Burden is the author of a number of books including Sunday Times bestseller Sir Alan Sugar: The Biography. He writes for numerous newspapers and magazines including Time Out, Daily Telegraph, The Times, and GQ.

More About Charlie Burden

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