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Presidential Image has become an integral part of the campaign, presidency and legacy of Modern American presidents. Across the 20th century to the age of Trump, presidential image has dominated media coverage and public consciousness, winning elections, gaining support for their leadership in office and shaping their reputation in history. Using ten presidential case studies. this edited collection features contributions from scholars and political journalists from the UK and America, to analyse aspects of Presidential Image that shaped their perceived effectiveness as America's leader, and to explore this complex, controversial, and continuous element of modern presidential politics.
|Publication date:||2nd April 2020|
|Author:||Iwan (UCL) Morgan|
|Publisher:||Bloomsbury Publishing PLC|
|Format:||Paperback / softback|
|Categories:||20th century history: c 1900 to c 2000, Political campaigning & advertising, Political leaders & leadership,|
Iwan Morgan is Professor of US Studies at the Institute of the Americas, University College London, and Commonwealth Fund Chair of American History in the UCL Department of History. He is also a distinguished fellow of the Rothermere American Institute, University of Oxford, recipient of the British Association of American Studies Honorary Fellowship in 2014, and winner of the Neustadt Prize in 2010. He is the author of Reagan: An American Icon (2016). Mark White is Professor of History at Queen Mary, University of London, and the Director of the London POTUS group. He is the author of eight books, including The Presidency ...More About Iwan (UCL) Morgan