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Applied Artificial Intelligence for Business Development

by Matthias Lederer

Applied Artificial Intelligence for Business Development Synopsis

The use of artificial intelligence (AI) is basically possible at two levels in business development: for the automation of activities and for innovative business models. Approaches at the first level aim to increase efficiency in existing processes. For example, neural networks in customer dialogue increase the productivity in existing procedures. Applications on the second level that are not incremental but potentially radical or disruptive, such as intelligent systems, are being used in devices (e.g., vehicles) to foster new demand or to further develop a company's portfolio. These techniques and tools based on AI help to foster smarter market and portfolio decisions and optimize entire value chains. Applied Artificial Intelligence for Business Development is a collection of innovative research on applying AI techniques, methods, and tools within businesses and includes examples of how AI is embedded in products and services. While featuring topics including organizational learning, consumer behavior, and business intelligence, this book is ideally designed for IT specialists, IT consultants, managers, executives, business administrators, consultants, industry leaders, entrepreneurs, start-ups, academicians, researchers, and students interested in current research on advanced business development through smart technologies.

Book Information

ISBN: 9781799811206
Publication date: 30th September 2020
Author: Matthias Lederer
Publisher: Business Science Reference an imprint of IGI Global
Format: Hardback
Pagination: 300 pages
Categories: Artificial intelligence, Business studies: general, Economic theory & philosophy,

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