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Gramsci and Media Literacy

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Gramsci and Media Literacy Synopsis

This book offers a series of contemporary media analyses that use Antonio Gramsci’s theory of hegemony to explore how dominant ideologies in media delivery, historical storytelling, and gender in today’s mass media environment become the commonsense viewpoints that maintain power structures in civil society. Through a media literacy approach, case studies of ideological delivery through television and film illustrate why Gramscian media theory serves as a valuable tool for revealing the many ways hegemonic thought operates in the media sphere and in everyday life, and they offer hope for counterhegemonic understandings.

About This Edition

ISBN: 9781793619853
Publication date: 11th May 2021
Author: Erika Engstrom, Ralph Beliveau
Publisher: Lexington Books
Format: Hardback
Pagination: 148 pages
Genres: Popular culture
Media studies