Internet + and Electronic Business in China is a comprehensive resource that provides insight and analysis into E-commerce in China and how it has revolutionized and continues to revolutionize business and society. Split into four distinct sections, the book first lays out the theoretical foundations and fundamental concepts of E-Business before moving on to look at internet+ innovation models and their applications in different industries such as agriculture, finance and commerce. The book then provides a comprehensive analysis of E-business platforms and their applications in China before finishing with four comprehensive case studies of major E-business projects, providing readers with successful examples of implementing E-Business entrepreneurship projects.
| ISBN: | 9781787431164 |
| Publication date: | 12th December 2017 |
| Author: | Professor Qiongwei (Yunnan University of Finance and Economics, China) Ye, Associate Professor Baojun (Beijing University o Ma |
| Publisher: | Emerald Publishing Limited |
| Format: | Hardback |
| Pagination: | 584 pages |
| Genres: |
E-commerce: business aspects International business Business innovation |