10% off all books and free delivery over ÂŁ40
Buy from our bookstore and 25% of the cover price will be given to a school of your choice to buy more books. *15% of eBooks.

Celebrity Culture and the Entertainment Industry in Asia

View All Editions

The selected edition of this book is not available to buy right now.
Add To Wishlist
Write A Review

About

Celebrity Culture and the Entertainment Industry in Asia Synopsis

Offering a rare insight into the world of celebrity and media in China and beyond, Celebrity Culture and the Entertainment Industry in Asia deconstructs the dynamics of “stardom” and celebrity endorsement in East Asia, and examines its impact on marketing communications and media. Through first-hand interviews with celebrities and entertainment industry practitioners, the book discusses the social, cultural and economic influences of celebrity through topics such as self-identity, celebrity-driven consumer behaviour, gender and race stereotypes, idol worship, etc. Interviews with celebrities such as Kai-Wah Kwok, Bob Lam, Denise Ho, Hilary Tsui and Francis Mak present the reader with insider accounts of celebrity formation, management and marketing in Hong Kong and Mainland China, as well as South Korea and Taiwan. These untold inside stories of celebrity endorsement and advocacy will stimulate both academic and general readers’ interest in rethinking the economic and cultural implications of the phenomenon of stardom.

About This Edition

ISBN: 9781783208074
Publication date: 15th August 2017
Author: Vivienne Leung
Publisher: Intellect Books
Format: Paperback
Pagination: 202 pages
Genres: Media, entertainment, information and communication industries
Media studies
Popular culture
Cultural studies