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Interfauna and Selling Online by Sue Prentice

Interfauna and Selling Online

RRP £9.99

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Interfauna and Selling Online by Sue Prentice

Interfauna and Selling Online provides a fascinating insight into setting up and running a successful online business, making it the perfect book for anyone looking at getting into web-based retail. Sue Prentice, the director of Interfauna, uses her company as a case study. Sue talks us through the basics of product development and production, trade fairs, accounting and the competition from Amazon. She touches upon her philosophy of the workplace. All of this makes Interfauna and Selling Online topical, easy to read and an invaluable guide to others wishing to set up online businesses. Interfauna Ltd was set up by Sue and in this book she tells the story of the first ten years of trading. The firm sells soft toy animals on the website and has received many accolades, including being named by The Independent as one of the 50 best online shops, and also featured in the business section of The Daily Telegraph. The company has a particularly extensive range of animals, many of them both unusual and exclusive to the company, and over the years has sold saigas, binturongs, bilbys, fossas, naked mole rats, aye-ayes, a mongoose and a honey badger. Interfauna and Selling Online is also an inspiration for anyone aspiring to the coveted role of running a business from home.

About the Author

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Book Info

Publication date

1st February 2012


Sue Prentice

More books by Sue Prentice
Author 'Like for Like'


Matador an imprint of Troubador Publishing


192 pages


Advice on careers & achieving success
Small businesses & self-employed
E-commerce: business aspects



Publisher Profile

Matador an imprint of Troubador Publishing is an imprint of Matador

logo Matador has been offering authors a high quality self-publishing service since 1999. Part of Troubador Publishing Ltd, Matador offers a wide range of services aimed at publishing, marketing and distributing books and ebooks to a high standard, be that via Print On Demand (POD) or through traditional bookshop distribution. Matador has deliberately established itself at the quality end of the self-publishing market. We work in partnership with our authors, most of whom publish with us as they are serious about their self-publishing, wanting a high quality book or a real chance at getting their work distributed and read. As a result, we are the UK's most widely recommended self-publishing service. 'Matador is a highly reputable partnership publisher offering an author the best chance of self-publishing success in the UK.' Mick Rooney, Editor of The Independent Publishing Magazine

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