10% off all books and free delivery over £40
Buy from our bookstore and 25% of the cover price will be given to a school of your choice to buy more books. *15% of eBooks.

Hospitality Marketing and Consumer Behavior

View All Editions

The selected edition of this book is not available to buy right now.
Add To Wishlist
Write A Review

About

Hospitality Marketing and Consumer Behavior Synopsis

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.

About This Edition

ISBN: 9781771883788
Publication date: 19th June 2017
Author: Vinnie Jauhari
Publisher: Apple Academic Press Inc.
Format: Hardback
Pagination: 360 pages
Series: Advances in Hospitality and Tourism
Genres: Economics
Sports
Hospitality and service industries
Retail and wholesale industries
Sales and marketing