Thinking in Icons Designing and Creating Effective Visual Symbols

by Felix Sockwell, Emily Potts, Steven Heller

Thinking in Icons Designing and Creating Effective Visual Symbols Synopsis

Icons shape the way we see the world around us in business, communication, entertainment, and much more. Now is your chance to learn to speak the textless language of icons with Thinking in Icons. From the most refined corporate visual systems to the ubiquitous emoji, icons have become an international language of symbols as well as a way to make a wholly unique statement. Without even realizing it, billions of people interpret the language of icons each day, this is the designer's guide to creating the next great statement. In Thinking in Icons, artist and designer Felix Sockwell--logo developer for Appleand other high-profile companies, as well as GUI creator for the New York Times app--takes you through the process of creating an effective icon. You will cover many styles and visual approaches to this deceptively complex art. Sockwell also offers examples of his collaborations with Stefan Sagmeister, Debbie Millman, and other luminary designers. Thinking in Icons also features the work Sockwell has done with an impressive roster of blue-chip international brands, including Facebook, Google, Hasbro, Sony and Yahoo.

Book Information

ISBN: 9781631593147
Publication date: 23rd August 2017
Author: Felix Sockwell, Emily Potts, Steven Heller
Publisher: Rockport Publishers Inc.
Format: Paperback
Pagination: 160 pages
Categories: Graphic design, Typography & lettering,

About Felix Sockwell, Emily Potts, Steven Heller

Felix Sockwell is an artist, graphic designer, and art director who specializes in the creation of logos, icons and icon systems, murals, and animations. He has worked with many high-profile brands to develop logos and icon systems, and developed the GUI (graphic user interface) for the New York Times iPhone app. He lives in Maplewood, New Jersey. See more of his work at www.felixsockwell.com. Emily J. Potts has been a writer and editor in the design industry for more than 25 years. In that time she has managed a slew of publications, people, and events. Currently she is an ...

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