A Designer's Research Manual, 2nd edition, Updated and Expanded Succeed in design by knowing your clients and understanding what they really need

by Jenn Visocky O'Grady, Ken Visocky O'Grady

A Designer's Research Manual, 2nd edition, Updated and Expanded Succeed in design by knowing your clients and understanding what they really need Synopsis

Good information gives designers a competitive advantage. Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process. A Designer's Research Manual was one of the first books to apply research practices to the benefit of visual communication designers. This long awaited second edition follows more than a decade of active use by practitioners, design educators, and students around the world. Comprehensively updated, A Designer's Research Manual second edition includes: Over 25 proven research strategies and tactics Added content about planning research, analyzing results, and integrating research into the design process Suggestions for scaling research for any project, timeline, or budget All new in-depth case studies from industry leaders, outlining strategy and impact Updated images, illustrations, and visualizations Quick Tips for rapid integration of research concepts into your practice

A Designer's Research Manual, 2nd edition, Updated and Expanded Succeed in design by knowing your clients and understanding what they really need Press Reviews

This clearly written and smartly designed guide is perfect for designers of all disciplines looking to expand their range. * Design Observer *

Book Information

ISBN: 9781631592621
Publication date: 28th June 2017
Author: Jenn Visocky O'Grady, Ken Visocky O'Grady
Publisher: Rockport Publishers Inc.
Format: Paperback
Pagination: 208 pages
Categories: Graphic design, Sales & marketing,

About Jenn Visocky O'Grady, Ken Visocky O'Grady

Jenn and Ken Visocky O'Grady are authors, designers, and educators whose work has been featured in numerous books and creative industry publications. Jenn is a professor at Cleveland State University, a public research university where for nearly two decades she has dedicated herself to providing access and opportunity to a diverse group of aspiring creatives. She has also served on the board of directors for AIGA, the professional association for design. Ken is a professor and coordinator of the graduate program at the School of Visual Communication Design at Kent State University. His coursework focuses on design thinking and research-driven ...

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