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Cases on Innovations in Educational Marketing Transnational and Technological Strategies

by Purnendu Tripathi

Part of the Advances in Educational Marketing, Administration, and Leadership Series

Cases on Innovations in Educational Marketing Transnational and Technological Strategies Synopsis

Cases on Innovations in Educational Marketing: Transnational and Technological Strategies addresses the prominent issues involved in marketing these new educational approaches that are revolutionizing the entire education sector. The institutions highlighted in these cases are emerging as educational corporate entities with a bouquet of academic programs as products endeavoring to augment their presence worldwide with innovative technological and transnational strategies. This book provides comparative and comprehensive analysis of technological and transnational strategies in educational marketing on various issues across the world and also the best practices and experiences from a diverse range of countries.

Book Information

ISBN: 9781609605995
Publication date: 30th June 2011
Author: Purnendu Tripathi
Publisher: Information Science Reference an imprint of IGI Global
Format: Hardback
Pagination: 350 pages
Categories: Sales & marketing,

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