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The Inscrutable Shopper Consumer Resistance in Retail by Stella Minihan, Carla Ferraro, Sean Sands
  

The Inscrutable Shopper Consumer Resistance in Retail

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Synopsis

The Inscrutable Shopper Consumer Resistance in Retail by Stella Minihan, Carla Ferraro, Sean Sands

The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values. The book has a particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets. The study of anti consumption can be seen as the 'flip side' to marketing which aims to understand promotion of consumption.

About the Author

Stella Minihan Australia Senior Lecturer, Graduate Business School; Deakin University Sean Sands Australia Professor; Monash University Carla Ferraro

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Book Info

Publication date

1st June 2011

Author

Stella Minihan, Carla Ferraro, Sean Sands

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Publisher

Business Expert Press

Format

Paperback
153 pages

Categories

Market research
Consumerism

ISBN

9781606491713

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