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An Overview of the Public Relations Function

by Shannon A. Bowen, Brad Rawlins, Thomas R. Martin

Part of the Public Relations Collection Series

An Overview of the Public Relations Function Synopsis

This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations.

Book Information

ISBN: 9781606490990
Publication date: 1st May 2010
Author: Shannon A. Bowen, Brad Rawlins, Thomas R. Martin
Publisher: Business Expert Press
Format: Paperback / softback
Pagination: 186 pages
Categories: Public relations,

About Shannon A. Bowen, Brad Rawlins, Thomas R. Martin

Shannon A. Bowen is Associate Professor in the Public Relations Department of the S. I. Newhouse School of Public Communications, Syracuse University. Bowen specializes in public relations ethics, strategic communication management, and public relations pedagogy. Bowen's Ph.D. (2000) is from the University of Maryland, working with James and Larissa Grunig. Brad Rawlins is a tenured Associate Professor and Chair of the Department of Communications at Brigham Young University. He teaches courses in public relations, research methods, and ethics. He has spearheaded efforts to assess and measure the learning outcomes of the curriculum and has developed an undergraduate course on PR ...

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