eleanor oliphant desmond elliott 2017 books of the month lyrebird reading groups
Search our site
A Time of Love and Tartan by Alexander McCall Smith Read the opening extract of the brand new Alexander McCall Smith book before its publication on 03/08/2017

Logo Savvy Top Brand Design Firms Share Their Naming and Identity Strategies by WOW! Branding
  

Logo Savvy Top Brand Design Firms Share Their Naming and Identity Strategies

RRP £27.50

Notify me
when in stock

As soon as this book is back in stock we will send you an email.

Synopsis

Logo Savvy Top Brand Design Firms Share Their Naming and Identity Strategies by WOW! Branding

After the business plan, the first step for any new company is choosing a name - a seemingly simple activity but one that can prove extremely challenging. The next and equally challenging step is designing a logo that is eye catching, appropriate and reflective of the chosen name of the business. Even for the seasoned designer, this is a remarkably difficult task. Logo Savvy will help readers understand how to define the right approach and achieve an innovative and unique solution for both name and the logo design. Chapters showcase companies whose identities have evolved visually through the introduction of a great name, as well as companies that have developed a visual identity in tandem with a name. Case studies, corresponding side-bars, and tips provide designers with the inspiration and tools they need to find the right approach for their own clients.

About the Author

WOW! Branding has implemented effective branding strategies for a number of companies to help them attract capital, market share, and employees. Creative Director Perry Chua, and founding partner Dann Ilicic, have been widely recognised with awards from Applied Arts, Summit Creative Awards and Neenah Paper, among others. Their work has been published internationally in numerous design journals. WOW! is located in Vancouver, Canada.

More books by this author
Author 'Like for Like' recommendations

Loading other formats...

Book Info

Publication date

1st March 2007

Author

WOW! Branding

More books by WOW! Branding
Author 'Like for Like'
    recommendations

Publisher

Rockport Publishers Inc.

Format

Hardback
192 pages

Categories

Graphic design

ISBN

9781592533046

I recommend Lovereading because you get honest reviews on a whole range of genres-there's something for everyone. It's the only site I need.

Sian Spinney

Lovereading is a world of books. It has everything you need from new to old and much loved classic books. It even give you recommendations!

Kate Thurston

It has opened my eyes to different authors and genres. Just log on and try, you will be surprised and not want for reading material again.

Jocelyn Garvey

It is a website dedicated to those who adore reading It really is a one stop shop for book lovers. Love it!

Edel Waugh

Because of Lovereading I have broadened my reading horizons with some really great books that I probably would never have chosen myself.

Susan Walsh

I love Lovereading for the wonderful like for like author recommendations and for highlighting new books, it's a great resource for readers!

Lindsay

Insightful reader reviews and unbiased recommendations. I don't know how I chose books before Lovereading! An essential for all book lovers.

Sarah Harper

Lovereading are lovely people who send me lovely books. What's not to love?

Gavin Dimmock

Lovereading4kids

Lovereading4schools