Win a Family Weekend Break with Lovereading and VisitWiltshire - click here for details...

desmond elliott 2017 make the most of Lovereading
Search our site
Are You Sleeping by Kathleen Barber Read the opening extract of the brand new Kathleen Barber book before its publication on 27/12/2017

Tooting Your Own Horn Web-Based Public Relations for the 21st Century Librarian by Julieta D. Fisher, Ann Hill

Tooting Your Own Horn Web-Based Public Relations for the 21st Century Librarian



Tooting Your Own Horn Web-Based Public Relations for the 21st Century Librarian by Julieta D. Fisher, Ann Hill

Toot your library's horn! Promote your library program via a home page on the web! This practical manual offers a step-by-step approach to marketing your library program by transforming traditional marketing programs into a Web-based marketing tool. Detailed descriptions, planning advice, design considerations and examples are provided for each marketing idea. Sample forms, surveys, Web sites and other resources are also included. The book's organization will allow you to start small, by focusing on ideas that will meet your library's program needs and provide the most visibility for your library. Many of the ideas are a jumping-off point, so they can be adapted to fit your library and your school. Sample home pages are included to illustrate each marketing idea presented in the book. Chapters include Public Relations for the 21st Century (setting up a home page, design and copyright issues), Teacher Outreach, Service to Students (ideas and how-to's), Community Outreach (home schooling, public libraries), Promotional Strategies (newsletters, online forms, contests and more), Special Events (Read Across America, National Library Week and more) and Reading Promotion (student book reviews, virtual author visits and more). A bibliography and index are also included. * Showcase your library program not only in your school, but also in your district and community * Learn how to easily develop an online reservation calendar, a virtual tour of your library, or a workshop evaluation form * Establish virtual reference services and promote reading through online book clubs to make your library available 24/7


Hill and Fisher offer a step-by-step approach to marketing the library program by using the Internet to provide information to students, teachers, administrators, parents, and the community. According to the authors, a home page not only creates a library without walls, but also showcases the library program. Each chapter includes descriptions, planning advice, design considerations, and examples for each marketing idea. Promotional strategies, including special events and reading projects, are thoroughly discussed. Although librarians may feel overwhelmed with all the promotional ideas described, the authors advocate starting small. The book's organization allows the librarian to focus on ideas that can serve as jumping-off points for marketing the library. Particularly helpful are the sample surveys and forms found throughout the book. The inclusion of home pages created by librarians in Australia, Canada, and the United States enhances the book's usefulness. It would have been even more helpful if the authors had annotated the content of all the Web sites. Tooting Your Own Horn is a much-needed resource for librarians wishing to promote the library through the Web. It is enlightening, engaging and chock-full of practical tips. After reading Hill and Fisher's book, librarians will feel energized to create Web pages that will showcase their libraries. Bibliography. Glossary. Index. Highly Recommended. - Library Media Connection

About the Author

Julieta Dias Fisher is a librarian from Pitman, NJ. Ann Hill is a library media specialist at Washington Township High School in Sewell, NJ.

More books by this author
Author 'Like for Like' recommendations

Loading other formats...

Book Info

Publication date

1st January 2002


Julieta D. Fisher, Ann Hill

More books by Julieta D. Fisher, Ann Hill
Author 'Like for Like'


Linworth Publishing, Incorporated an imprint of ABC-CLIO


112 pages


Library & information sciences



Hooked on books? Give Lovereading a go - for the chance to discover brilliant books, and to see why our members love it so.

Claire Hill

I love Lovereading because I get to read great books and then get to tell everybody how good they are.

Sally Doel

I read new, exciting writers and established authors before publication and there is a great website full of brilliant books and opinions.


Lovereading tells me about new books before they hit the shelves, lets me find other authors I may like and has great prize draws!

Sheila Dale

The books for review are always great reads, brilliantly written, and introduces me to a huge variety of, established and new, authors.

Lesley Hart

They are bright, breezy and eager to offer a great book, then genuinely listen/respect the review one writes.

Maggie Crane

Ever purchased a book, read a few pages & thought I'm not going to enjoy this? Honest book reviews mean you'll never have that problem again

Jill Peters

I love reading books I wouldn't normally choose before everyone else gets to read them!

Dawn Lynch