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Tooting Your Own Horn Web-Based Public Relations for the 21st Century Librarian by Julieta D. Fisher, Ann Hill

Tooting Your Own Horn Web-Based Public Relations for the 21st Century Librarian



Tooting Your Own Horn Web-Based Public Relations for the 21st Century Librarian by Julieta D. Fisher, Ann Hill

Toot your library's horn! Promote your library program via a home page on the web! This practical manual offers a step-by-step approach to marketing your library program by transforming traditional marketing programs into a Web-based marketing tool. Detailed descriptions, planning advice, design considerations and examples are provided for each marketing idea. Sample forms, surveys, Web sites and other resources are also included. The book's organization will allow you to start small, by focusing on ideas that will meet your library's program needs and provide the most visibility for your library. Many of the ideas are a jumping-off point, so they can be adapted to fit your library and your school. Sample home pages are included to illustrate each marketing idea presented in the book. Chapters include Public Relations for the 21st Century (setting up a home page, design and copyright issues), Teacher Outreach, Service to Students (ideas and how-to's), Community Outreach (home schooling, public libraries), Promotional Strategies (newsletters, online forms, contests and more), Special Events (Read Across America, National Library Week and more) and Reading Promotion (student book reviews, virtual author visits and more). A bibliography and index are also included. * Showcase your library program not only in your school, but also in your district and community * Learn how to easily develop an online reservation calendar, a virtual tour of your library, or a workshop evaluation form * Establish virtual reference services and promote reading through online book clubs to make your library available 24/7


Hill and Fisher offer a step-by-step approach to marketing the library program by using the Internet to provide information to students, teachers, administrators, parents, and the community. According to the authors, a home page not only creates a library without walls, but also showcases the library program. Each chapter includes descriptions, planning advice, design considerations, and examples for each marketing idea. Promotional strategies, including special events and reading projects, are thoroughly discussed. Although librarians may feel overwhelmed with all the promotional ideas described, the authors advocate starting small. The book's organization allows the librarian to focus on ideas that can serve as jumping-off points for marketing the library. Particularly helpful are the sample surveys and forms found throughout the book. The inclusion of home pages created by librarians in Australia, Canada, and the United States enhances the book's usefulness. It would have been even more helpful if the authors had annotated the content of all the Web sites. Tooting Your Own Horn is a much-needed resource for librarians wishing to promote the library through the Web. It is enlightening, engaging and chock-full of practical tips. After reading Hill and Fisher's book, librarians will feel energized to create Web pages that will showcase their libraries. Bibliography. Glossary. Index. Highly Recommended. - Library Media Connection

About the Author

Julieta Dias Fisher is a librarian from Pitman, NJ. Ann Hill is a library media specialist at Washington Township High School in Sewell, NJ.

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Book Info

Publication date

1st January 2002


Julieta D. Fisher, Ann Hill

More books by Julieta D. Fisher, Ann Hill
Author 'Like for Like'


Linworth Publishing, Incorporated an imprint of ABC-CLIO


112 pages


Library & information sciences



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