Nothing Ventured, Nothing Gained The Seattle JOA and Newspaper Preservation

by Tim A. Pilgrim

Nothing Ventured, Nothing Gained The Seattle JOA and Newspaper Preservation Synopsis

This is an in-depth case study of a joint operating arrangement (between the Seattle Times and the Seattle Post-Intelligencer ) and its impact on the five surrounding daily newspapers in its market. The study examines this impact in the context of ten factors in the market, including suburbanization and direct mail. The author focuses on three major topics - circulation, advertising and staffing - to see how they have changed. The study looks at changes to see if they have an impact on the market and on the traditional role of newspapers, which is to provide information and ideas necessary for civic intelligence.

Book Information

ISBN: 9781567500509
Publication date: 4th August 1997
Author: Tim A. Pilgrim
Publisher: Praeger Publishers Inc an imprint of ABC-CLIO
Format: Paperback
Pagination: 164 pages
Categories: Business strategy, Archiving, preservation & digitisationæ, Press & journalism,

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