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Retail Advertising and Promotion by Jay Diamond

Retail Advertising and Promotion


Retail Advertising and Promotion by Jay Diamond

Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media are covered, from newspapers and magazines to television, radio, outdoor advertising, and the Internet. The book also discusses promotional tools such as special events, visual merchandising, and public relations, providing students with all they need to coordinate successful advertising and promotional initiatives on behalf of a retail business. Instructors, contact your Sales Representative for access to Instructor's Materials.

About the Author

Jay Diamond is Professor Emeritus at Nassau Community College.

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Book Info

Publication date

17th March 2011


Jay Diamond

More books by Jay Diamond
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Fairchild Books an imprint of Bloomsbury Publishing PLC


448 pages


Sales & marketing
Retail sector



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