Win £500 in book vouchers by helping us with a 7 minute reader survey click here.

Harry Potter House Eds make the most of Lovereading newgen books for YA readers win prizes
Search our site
The Woman in the Window by A. J. Finn Read the opening extract of the brand new A. J. Finn book before its publication on 22/01/2018

Understanding Aesthetics for the Merchandising and Design Professional by Ann Marie Fiore
  

Understanding Aesthetics for the Merchandising and Design Professional

Synopsis

Understanding Aesthetics for the Merchandising and Design Professional by Ann Marie Fiore

Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, this revised text presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior. The multi-sensory approach to studying the elements and principles of design helps students master the underlying factors of successful design and learn how products and their promotional surroundings can establish brand identity and create a pleasing environment for the consumer. New to this edition: -- Full-color illustrations throughout -- Each element of design will be covered in its own chapter with 8 new chapters in Part Two -- Boxed applications will showcase how the aesthetics concepts are used within actual design and merchandising environments -- Vocabulary definitions and key concepts highlighted in margins -- Each chapter will include brief learning activities to complete in class or at home -- New content related to mass customization and customer made trends in Chapter One -- Revised Chapter Two will focus on the 5-Ps that contribute to Aesthetics - Product, People, -- Property, Product Presentation, and Promotional Activities -- New content on Brand Personality, the role of Aesthetics in Branding, and why branding is important to consumers -- Discussions of multi-channel retailing, including e-commerce, experiential marketing and digital -- consumer trends -- New and updated readings at the ends of each chapter -- Instructor's Guide provides suggestions for planning the course and using the text in the classroom

About the Author

Ann Marie Fiore is a professor, Director of Graduate Education, and Co-Associate Chair of the Department of Apparel, Educational Studies, and Hospitality Management at Iowa State University.

More books by this author
Author 'Like for Like' recommendations

Loading other formats...

Book Info

Publication date

8th April 2010

Author

Ann Marie Fiore

More books by Ann Marie Fiore
Author 'Like for Like'
    recommendations

Publisher

Fairchild Books an imprint of Bloomsbury Publishing PLC

Format

Paperback
416 pages

Categories

Fashion & textiles: design
Sales & marketing

ISBN

9781563678097

It's a lively, independent website with reviews, recommendations and more - with a huge range of books available to buy in all formats.

Alison Layland

I read new, exciting writers and established authors before publication and there is a great website full of brilliant books and opinions.

Lynda

It's the first site that I visit when deciding on the next set of books to buy. A particular treat is being able to download an extract.

Tessa Olson

Books of the month/debuts of the month, kids/adults, fiction/non-fiction, free prize draws and free extracts, what's not to love?

Emma Smith

I 'Lovereading' because it lets me see what new books are around with a detailed synopsis and readers' reviews.

Judith Sharp

They are bright, breezy and eager to offer a great book, then genuinely listen/respect the review one writes.

Maggie Crane

I love Lovereading because I get to read great books and then get to tell everybody how good they are.

Sally Doel

The selections are so varied and the reader reviews are so helpful. A fantastic website for those who love books.

Ann Quintilla

Lovereading4kids

Lovereading4schools