Generating new ideas that create substantial value is at the very core of entrepreneurship. The IDEATE Method is an ideation method empirically proven to help students identify problems, develop creative solutions, and select the most innovate entrepreneurial idea. Authors Daniel Cohen, Gregory Pool, and Heidi Neck emphasize the importance of deliberate practice and repetition as they guide students through each phase of the method: Identify, Discover, Enhance, Anticipate, Target, and Evaluate. Goal-directed activities and self-reflection questions help students develop their entrepreneurial mindset and skillset.
| ISBN: | 9781544393247 |
| Publication date: | 1st May 2020 |
| Author: | Daniel A. Cohen, Gregory Arthur Pool, Heidi M. Neck |
| Publisher: | SAGE Publications Inc |
| Format: | Paperback |
| Pagination: | 104 pages |
| Genres: |
Entrepreneurship Business and Management |