Entrepreneurial Marketing: A Blueprint for Customer Engagement offers a cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Packed with practical tools, examples, and worksheets, the text allows students to immediately apply what they learn to their new venture idea.
ISBN: | 9781544320434 |
Publication date: | 1st May 2020 |
Author: | Beth L. Goldstein |
Publisher: | SAGE Publications Inc |
Format: | Paperback |
Pagination: | 376 pages |
Genres: |
Entrepreneurship Sales and marketing |