Sustainable Marketing

Paperback edition released 25/05/2021

by Mark Peterson

Sustainable Marketing Synopsis

In a cutting-edge text that explores the sustainability practices that benefit companies, stakeholders and consumers, Peterson draws upon current research and industry examples to dissect the interplay between marketing and wider society. He encourages us to critically asses the demand for business to adapt profitably to sustainability guidelines or environmental concerns. This new book: Includes a range of pedagogic features such as; Throwing shade boxes, chapter overview & objectives, Mavericks who made it cases and end-of-chapter questions. Is designed to suit a 12 week teaching term, featuring sustainability in marketing from a 'macro' and issues-based perspective. Covers sustainability in the global marketing from different issues and perspectives and grounds theory in a wide range of recognisable examples such as Toms, Facebook, Juul, Costco, Greta Thunberg.

About This Edition

ISBN: 9781526494634
Publication date: 25th May 2021
Author: Mark Peterson
Publisher: SAGE Publications Ltd
Format: Paperback
Pagination: 440 pages
Primary Genre Sales and marketing

Other editions of this book

ISBN: 9781526494634
Publication date: 25/05/2021
Format: Paperback

ISBN: 9781526494641
Publication date: 25/05/2021
Format: Hardback

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About Mark Peterson

Dr. Peterson received his Ph.D. in marketing from Georgia Tech in 1994 and joined the University of Wyoming faculty in Fall 2007 where he teaches doctoral, MBA, and undergraduate students. He previously taught at the University of Texas at Arlington. His research interests include marketing and society issues, research methods, as well as international marketing. He is an associate editor for the Journal of Macromarketing, and has served as Secretary/Treasurer of the Macromarketing Society. He currently serves on the board of directors for the Macromarketing Society, and the International Society for Quality of Life Studies (ISQOLS). His research has been ...

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