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Socio-Economic Perspectives on Consumer Engagement and Buying Behavior

by Hans Ruediger Kaufmann

Part of the Advances in Marketing, Customer Relationship Management, and E-Services Series

Socio-Economic Perspectives on Consumer Engagement and Buying Behavior Synopsis

In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior.

Book Information

ISBN: 9781522521396
Publication date: 30th May 2017
Author: Hans Ruediger Kaufmann
Publisher: IGI Global
Format: Hardback
Pagination: 350 pages
Categories:

About Hans Ruediger Kaufmann

Hans Ruediger Kaufmann, University of Applied Management Studies Mannheim, Germany and University of Nicosia, Cyprus. Mohammad Fateh Ali Khan Panni, City University, Bangladesh.

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