Companies are increasingly facing intense pressures to address stakeholder demands from every direction: consumers want socially responsible products; employees want meaningful work; investors now screen on environmental, social, and governance criteria; "clicktivists" create social media storms over company missteps. CEOs now realize that their companies must be social as well as commercial actors, but stakeholder pressures often create trade-offs with demands to deliver financial performance to shareholders. How can companies respond while avoiding simple "greenwashing" or "pinkwashing"? This book lays out a roadmap for organizational leaders who have hit the limits of the supposed win-win of shared value to explore how companies can cope with real trade-offs, innovating around them or even thriving within them. Suggesting that the shared-value mindset may actually get in the way of progress, bestselling author Sarah Kaplan shows in The 360° Corporation how trade-offs, rather than being confusing or problematic, can actually be the source of organizational resilience and transformation.
| ISBN: | 9781503607972 |
| Publication date: | 3rd September 2019 |
| Author: | Sarah Kaplan |
| Publisher: | Stanford Business Books,US an imprint of Stanford University Press |
| Format: | Hardback |
| Pagination: | 232 pages |
| Genres: |
Business ethics and social responsibility Business and the environment; ‘green’ approaches to business Sustainability |