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Building Relationships Online Dating and the New Logics of Internet Culture by Dawn Shepherd

Building Relationships Online Dating and the New Logics of Internet Culture

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Building Relationships Online Dating and the New Logics of Internet Culture by Dawn Shepherd

Matchmaking is a tradition as old as marriage itself, and the activities and practices surrounding it have shifted alongside marriage. Building Relationships: Online Dating and the New Logics of Internet Culture uses an apparatus approach to media analysis to examine logics of compatibility, online dating site procedures, and user narratives of popular matchmaking sites. Shepherd's investigation serves as a case study to help understand the larger relationship between contemporary identity and what she calls matching technologies, as well as the complex of big data, computational processing, and the cultural assumptions that power today s most popular web applications.


Dawn Shepherd offers match as a replacement for search as the operative logic for how we find things and how they find us online. By situating online dating within the long history of mediated matchmaking, Shepherd breaks free from the presentist accounts of media technologies that treat each contemporary phenomenon with its accompanying technological system as if it changes everything. Matchmaking provides a useful analytic for understanding a broad array of internet protocols, algorithms, and procedures that abound in our information-driven world. Whether we are looking for love in the right or wrong places, Shepherd shows us that what we love is central to how the internet makes itself known to us.--Jeremy Packer, University of Toronto

About the Author

Dawn Shepherd is assistant professor of English and associate director of the first-year writing program at Boise State University.

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Book Info

Publication date

15th September 2017


Dawn Shepherd

More books by Dawn Shepherd
Author 'Like for Like'


Lexington Books


172 pages


Communication studies
Media studies
Communications engineering / telecommunications



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