Digital content marketing affects the way consumers behave: better content marketing not only means better sales, but also a connection to the customer that's different and more personal than ever before. Don't just make great product, reach your customers, and sell it. Powering Content is a playbook for both independent and corporate content hackers that walks you through the entire content production process-from discovery to distribution to reporting. You'll learn the hacks that enable content powerhouses to thrive.
ISBN: | 9781491963746 |
Publication date: | 25th June 2017 |
Author: | Laura Busche |
Publisher: | O'Reilly Media |
Format: | Paperback |
Pagination: | 308 pages |
Genres: |
E-commerce: business aspects |