10% off all books and free delivery over £40
Buy from our bookstore and 25% of the cover price will be given to a school of your choice to buy more books. *15% of eBooks.

Lights, Camera, Madison Avenue

View All Editions

The selected edition of this book is not available to buy right now.
Add To Wishlist
Write A Review

About

Lights, Camera, Madison Avenue Synopsis

This inside look at the production of 20th century television commercials begins with a review of advertising's beginnings in the late 19th century and describes its development through the 1960s and early 1970s. The author, a career ""Mad man,"" recounts his experiences on commercial productions - both live and film - in theaters and studios in New York City, on the White House Lawn, along Rome's Appian Way, in Lady Astor's dining room and on the Tryall Golf Course in Jamaica, among other places. The technical challenges and solutions involved in producing high-end commercials for America's major corporations are detailed. The broadcast community's single-minded targeting of advertising at specific audiences is highlighted.

About This Edition

ISBN: 9781476662336
Publication date: 30th December 2015
Author: Robert Naud
Publisher: McFarland & Co Inc
Format: Paperback
Pagination: 208 pages
Genres: Cultural studies
Media studies: advertising and society
Media, entertainment, information and communication industries