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The Franchise Era

by Mamber

Part of the Traditions in American Cinema Series

The Franchise Era Synopsis

As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making - analysing the complex industrial practice of managing franchises across interconnected online platforms. Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.

Book Information

ISBN: 9781474477741
Publication date: 30th November 2020
Author: Mamber
Publisher: Edinburgh University Press
Format: Paperback / softback
Pagination: 336 pages
Categories: Film theory & criticism, Film theory & criticism,

About Mamber

Stephen Mamber is Professor at UCLA

More About Mamber

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