Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape. Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication. Using academic research, alongside her 25 years of fashion marketing experience, Bendoni offers a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand’s online presence. With practical and critical thinking activities to hone your skills into professional practice, this is the ultimate guide to social marketing, promotion, SEO, branding and communication. Featured topics - Rules of Digital Storytelling - Rethinking Gamification - Strategic Digital Marketing - The Role of Citizen Journalists - The Social Media Looking Glass - World of Influencer Marketing - Visual Consumption Economy - Global Perspective of Social Media
ISBN: | 9781474233323 |
Publication date: | 9th February 2017 |
Author: | Wendy K. Bendoni |
Publisher: | Bloomsbury Visual Arts an imprint of Bloomsbury Publishing PLC |
Format: | Paperback |
Pagination: | 272 pages |
Genres: |
Hospitality and service industries Sales and marketing E-commerce: business aspects |