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This book looks at two technological advancements in the area of e-commerce, which dramatically seem to change the way consumers shop online. In particular, they automate certain crucial tasks inherent in the 'shopping' activity, thereby relieving consumers of having to perform them. These are shopping agents (or comparison tools) and automated marketplaces. It scrutinizes their underlying processes and the way they serve the consumer, thereby highlighting risks and issues associated with their use. The ultimate aim is to ascertain whether the current EU regulatory framework relating to consumer protection, e-commerce, data protection and security adequately addresses the relevant risks and issues, thus affording a 'safe' shopping environment to the e-consumer.
|Publication date:||26th September 2019|
|Author:||Christiana N. Markou|
|Publisher:||Routledge an imprint of Taylor & Francis Ltd|
|Categories:||Consumer protection law,|
Christiana N. Markou is an Assistant Professor of the School of Law, European University Cyprus and a practicing lawyer, founding partner of N.Markou & Co LLC, a Cyprus-based law firm.More About Christiana N. Markou