The phrase "dude food" likely brings to mind a range of images: burgers stacked impossibly high with an assortment of toppings that were themselves once considered a meal; crazed sports fans demolishing plates of radioactively hot wings; barbecued or bacon-wrapped . . . anything. But there is much more to the phenomenon of dude food than what's on the plate. Emily J.H. Contois's provocative book begins with the dude himself - a man who retains a degree of masculine privilege but doesn't meet traditional standards of economic and social success or manly self-control. In the Great Recession's aftermath, dude masculinity collided with food producers and marketers desperate to find new customers. The result was a wave of new diet sodas and yogurts marketed with dude-friendly stereotypes, a transformation of food media, and weight loss programs just for guys. In a work brimming with fresh insights about contemporary American food media and culture, Contois shows how the gendered world of food production and consumption has influenced the way we eat and how food itself is central to the contest over our identities.
| ISBN: | 9781469660738 |
| Publication date: | 30th November 2020 |
| Author: | Emily J. H. Contois |
| Publisher: | The University of North Carolina Press |
| Format: | Hardback |
| Pagination: | 208 pages |
| Series: | Studies in United States Culture |
| Genres: |
Popular culture Cookery, Food and Drink Gender studies, gender groups Media studies |