Systems Thinking and Process Dynamics for Marketing Systems Technologies and Applications for Decision Management

by Rajagopal

Systems Thinking and Process Dynamics for Marketing Systems Technologies and Applications for Decision Management Synopsis

Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed. The critical issues facing firms today are presented in a thoroughly modern context, laying the foundation for a bright future.

Book Information

ISBN: 9781466609693
Publication date: 15th July 2012
Author: Rajagopal
Publisher: Idea Group,U.S.
Format: Hardback
Pagination: 345 pages
Categories: Sales & marketing,

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